The theater was designed by architect George W. Cohan and Sam Harris, and later by the Shubert Organization. Wagenhals and Collin Kemper, then by George M. The Astor was first managed by Lincoln A. From 1925 until it closed in 1972, it was a first-run movie theater. It opened September 21, 1906, with Shakespeare's A Midsummer Night's Dream and continued to operate as a Broadway theatre until 1925. The Astor Theatre was located at 1537 Broadway, at West 45th Street in Times Square in New York City.